The other day I was at the mall and visited a clothing store. Walking inside I noticed a line formed in front of the dressing rooms. Here we had a bunch of customers who were wasting their time waiting to get into the dressing room rather than perusing the clothes and accessories being sold by the retailer. What a great wasted opportunity.
What if they had an app that customers could download and use it to reserve the dressing room. If no room was available, they would be put on a waiting list and pinged when one came available. This would allow the customer to roam around and shop for more things. Once the retailer's app is installed on the customer's mobile device, and once the customer logs into the app, the retailer will have all the customer's information so the app can provide tips or sales information to the customer based on her/his taste.
This would not only provide a pleasant experience to the shopper but also help the retailer maximize the customer's time in the store. Which retailer would want a shopper standing in line rather than browsing the aisles and picking up products to purchase?
This would not only provide a pleasant experience to the shopper but also help the retailer maximize the customer's time in the store. Which retailer would want a shopper standing in line rather than browsing the aisles and picking up products to purchase?