Thursday, November 5, 2015

Lytro's saving grace

What is Lytro?  I pondered a few years ago when Lytro came into existence.  They had amazing technology albeit it was not very useful or competitive against the current still cameras.  I wondered where Lytro would end up.

Yesterday, Lytro announced Immerge, its latest creation. With Immerge, Lytro seems to have found its sweet spot and saving grace. 

Immerge is a professional grade cinematic virtual reality video camera.  It offers 6 degrees of freedom which suits it very well for VR.  It also allows one to mix CG into the footage.  This is where Lytro's light field technology can truly shine.  It can capture light volumes and play back based on where the viewer is looking.  Imagine wearing a VR headgear and viewing a scene shot on Immerge.  As you glance around using its 6 DoF, and as you look at objects, the scene could refocus based on the light field technology.  It could simulate a human eye looking around in a scene bringing the scene eerily close to reality.

With Immerge, Lytro is also moving away from consumer market and into the professional market.  Lytro is not just selling this camera, they are selling an end-to-end solution with a server, post-processing tools, a player as well as a streaming server.  This will allow them to own and control the entire ecosystem.  They have also mentioned support for all available and future VR headsets and players. 

This is an amazing opportunity for Lytro to make a mark in the VR world as it matures. 

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